this is some damn fine vodka right here. and i didnt the design was too astounding previous to the drinking, but seeing those old men in helvetica drooling over typefaces and modernist design kinda made me see it in a different way. don't worry though, im not going to start petting things with nice type in my bedroom late at night..

hahah, i just took a look at the website and its just as good (although a bit less suave looking) as the bottle. www.42below.com -it includes a "what can i make with whats in my cupboard?" section. genius.

baaaack to the aforementioned packaging, it looks to me like swiss/international typography style with its' sans-serif (helvetica im thinking?) type. in capitals. everything is lined up perfectly, with horizontals and verticals cobined to create a streamline design, that almost looks as if its taking off. great for your rocket fuels. the colours match the title, which refers to the position of the distillery, 42 degrees below the equator. it makes the drink appear icy cold, which is the only way to drink the shit. blergh. it is also very effective having a bottle shape that is iconic of the brand. such as cola, absolut, and i dunno, fricken vitamin water, everyone does it, so theyve done well to make this stand out. they also managed to make the demon drink look classy. spectalular work 42 below.