These guys do know how to advertise

Insight's advertisements are always q-u-a-l-i-t-y, and i especially like this one, from monster children mag. It is an invigorating and energetic image that really attracts the eye.. well, my eyes..
First off, they have used a primary colour scheme, which is very bright and playful, creating a child-like simplicity to the image. also, the bright intensity of the colour scheme contrasts with the logo (top left corner), being black and white, helping it to stand out. The brand's logo is easily recognisable as they are so well-established in youth culture, and the target audience of the containing magazine, that they can get away with such a small logo in ads. The photograph- by the incredible Dustin Humphrey- is fully.. well.. real, not a computer
+scissors+glue baby. His photographs for this campaign have a surreal nature that captures viewers (such as myself) to look again, and maybe say "yay, insight is awesome". I think it worked. The ad is composed with the rule of thirds, with the lady and the surfer in the cross lines of the thirds. Also, the bottom third is separate, in colour and theme, from the top thirds, but the image puts them in the same scene, completing the surreal look by defying the conventions we are used to. There is a fair bit of negative space between these two main subjects, but their focus on each other closes the gap.
These photographs from insight remind me of Salvador Dali's paintings of the ocean like this.. and others that i can't for the life of me find on the net.

see more of Insight's ads